Fonterra Trade Show

Turning a trade show booth into something playful.

Anchor Food Professional had a trade show booth to promote her products to potential business clients. I was inspired by the cafés in London and designed a hand-sketched “menu” as its main wall banner of the booth. This created a welcoming vibe as trade show booths can sometime feel intimidating, without meaning to. The wall banner featured several of AFP’s dairy products and how they can be used in different F&B establishments.