Laneige Brand Playbook

Establishing how Laneige is digitally presented.

We were tasked to come up with a brand playbook for Laneige. Working together with the planning team, we came up with strategies and guidelines such as tone of voice, on how Laneige should present themselves on digital. Master slides were designed first, providing the theme for the digital playbook.

Due to the sensitive nature of the content, only a few pages can be shown here. 


The digital playbook have been sent across the markets and is currently used as a guide for their online presence.